Meet our

Our Core Team


The driving force behind Naya Jaisa’s commitment to quality and reliability.

Founder & Director

Mr. Roy George

Mr. Roy George is the Founder and Managing Director of Reboxx System Pvt. Ltd. and the visionary behind Nayajaisa. An alumnus of the IIM Visakhapatnam, he brings over 15 years of experience across e-commerce, logistics, and the refurbished electronics industry. Since 2015, he has been dedicated to transforming India's refurbished technology sector into a trusted, organized, and customer-centric industry. Under his leadership, Nayajaisa has grown into a leading provider of high-quality refurbished laptops, desktops, and workstations, making premium technology affordable while promoting sustainability and reducing electronic waste. His mission is to make reliable technology accessible to every student, professional, and business across India through innovation, quality, and trust.

Director of Business

Mrs. Kavita Roy

Mrs. Kavita is the Director - Business at Nayajaisa.com and plays a pivotal role in the company's growth and operations. Since joining Reboxx System Pvt. Ltd. in 2021, she has been responsible for leading Human Resources, payroll administration, and business development initiatives. She also oversees the expansion and management of the company's offline partner network, fostering strong relationships with dealers and enterprise clients across India. With her strategic approach and operational expertise, Mrs. Kavita continues to strengthen the organization's people, processes, and partnerships while supporting Nayajaisa's mission of delivering exceptional customer experiences and sustainable technology solutions.

Senior Manager of Business

Mr. Harikrishnan

Mr. Harikrishnan serves as the Senior Manager – Operations at Reboxx System Pvt. Ltd., where he leads the company's operational excellence across multiple functions. He is responsible for overseeing procurement, logistics, inventory movement, and customer escalation management, ensuring seamless coordination from sourcing to final delivery. With a strong focus on process optimization and quality assurance, he works closely with cross-functional teams to enhance operational efficiency and maintain Nayajaisa's high standards of service. His leadership and commitment to continuous improvement play a vital role in delivering a reliable and exceptional customer experience.

Beyond Work, We Bond

At Naya Jaisa, we’re not just about work—we’re about building memories too! From powering up laptops to packing our bags for team getaways, we believe in bonding beyond the desk. Because great teams don’t just work together—they travel, laugh, and grow together

We Build, Rebuild & Have Fun Doing It

Fueled by Passion, Driven by Purpose


Whether it's restoring devices or recharging on team socials, our culture blends productivity with positivity—because we believe in enjoying the journey as much as the results.

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